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The work of Bill McDonough in sustainable design is remarkable for its conscious approach as well as its effect on our conscious engagement with the built form.
Our favourite quote comes from his speech on the opening of the Adam Joseph Lewis Center for Environmental Studies: "What we are looking for is fecundity here. We are looking for children. We are looking for excitement. We are looking to be generative, not just less bad. Being less bad is not being good, it's just being less bad!"
"Being generative - not just less bad" - so simple, yet uncommon in its wisdom. This is what excites us.
For when the uncommon becomes commonplace - something truly remarkable just happened.
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